Stop Guessing. Start Knowing.
Ever feel like you’re marketing to the wrong people, competing with the wrong businesses, or building features no one actually cares about? The Jobs-to-be-Done (JTBD) Analysis Workshop is your step-by-step, AI-powered guide to uncovering the real reasons customers choose your product—or someone else’s. In just 60 minutes, you’ll reframe your business, identify hidden competition, and spot breakthrough opportunities that your customers are begging for.
This isn’t about features or demographics. It’s about the progress your customers want to make—and how you can help them get there faster, easier, and better than anyone else.
What You’ll Uncover
✅ The Real Job – Go beyond surface-level needs to discover the true progress your customers want to achieve (and why they “hire” your product to do it).
✅ Hidden Competition – Identify all the alternatives your customers consider—including DIY solutions, indirect competitors, and even doing nothing at all.
✅ Customer Job Stories – Craft specific, human-centred narratives that reveal the situations, emotions, and outcomes driving customer decisions.
✅ Hiring & Firing Criteria – Learn exactly what makes customers choose—or abandon—a solution, so you can design offers they can’t resist.
✅ Innovation Gaps – Spot underserved needs, overshot features, and emotional gaps that reveal where to innovate next.
✅ Actionable 30-Day Plan – Walk away with a clear roadmap to test, refine, and implement your JTBD insights—starting this week.
What’s Inside Your Download (PDF & DOCX)
📋 JTBD Analysis Worksheet – A fill-in-the-blank guide to reframe your business, uncover customer jobs, and map the competitive landscape.
🤖 AI Prompt Library – Pre-built prompts to analyze customer jobs, competition, and innovation opportunities using tools like ChatGPT or Claude.
🎯 Job Story Templates – Create specific, actionable job stories that reveal what customers really want.
🔍 Competitive Landscape Map – Identify direct, indirect, and unexpected competitors—and why customers might choose them over you.
💡 Innovation Opportunity Finder – Pinpoint gaps in the market and design solutions that customers will love.
🗣 Customer Interview Guide – Validate your insights with real customers using powerful, open-ended questions.
📅 30-Day Action Plan – Prioritize what to start, stop, and test based on your JTBD discoveries.
Why This Workshop?
For Entrepreneurs, Product Managers, and Marketers Who:
- Feel like they’re guessing what customers really want.
- Struggle to differentiate from competitors who seem to offer the same thing.
- Waste time and money building features that don’t drive sales or loyalty.
- Want to create marketing that resonates instead of just informs.
- Believe that understanding the job is the key to unstoppable growth.
“People don’t buy products. They hire them to make progress. When you know the job, you can outperform competitors even with fewer features or higher prices.”
How It Works
- Reframe Your Business – Shift from selling products to solving progress.
- Uncover the Real Job – Dig deep into what customers are actually trying to accomplish.
- Create Job Stories – Map the situations, emotions, and outcomes that drive decisions.
- Redefine Competition – Identify all the alternatives customers consider (including non-consumption).
- Analyze Hiring Criteria – Learn what makes customers choose, or abandon a solution.
- Map the Customer Journey – Spot obstacles and opportunities at every stage.
- Find Innovation Gaps – Discover underserved needs and overshot features.
- Validate with Customers – Test your insights with real people using powerful interview questions.
- Build Your Action Plan – Implement your findings with a clear, prioritized roadmap.
FAQs
Q: Do I need customer data or analytics experience? A: Nope. The prompts and worksheets are designed to work with basic customer interactions, feedback, or even your own observations. No fancy tools required.
Q: Is this only for tech or product businesses? A: Not at all. JTBD applies to any business whether you sell software, services, physical products, or even consulting. If you have customers, this works for you.
Q: How long until I see results? A: You’ll gain clarity on your customers’ real jobs during the workshop. Implementing your action plan can lead to improvements in messaging, product development, and customer acquisition within 30 days.
Q: Can I use this for an existing business? A: Absolutely. The workshop is designed to help you optimize what you’re already doing—so you can focus on what truly matters to your customers.
Q: Which AI tools work with these prompts? A: The prompts are tool-agnostic. Use them with ChatGPT, Claude, Gemini, or any advanced AI assistant.
Ready to Solve the Right Problems?
Download the Jobs-to-be-Done Analysis Workshop now and start building what your customers actually want. It’s time to stop guessing and start growing.
Leave Feedback
We would love to hear what you think. If you find any issues or have any suggestions of what would make the experience better for you, let us know.