The Problem
Most entrepreneurs build before they validate. Months of development. Thousands in costs. And then silence. The market didn’t want it. Or they wanted something different. Or they wanted it but wouldn’t pay for it.
The problem isn’t the idea. It’s the sequence. You’re betting the business on assumptions you’ve never tested. That’s not entrepreneurship. That’s gambling with extra steps.
The Fix
MVP Lab is a 90-minute AI-guided workshop that strips your business idea down to its riskiest assumptions, designs cheap experiments to test them, and gives you a data-driven decision framework: persevere, pivot, or kill. No code. No big budget. Just clear answers before you spend real money.
What’s Inside
- MVP Testing Worksheet – identify assumptions, design experiments, track results in one place
- AI Prompt Library – prompts to analyse your assumptions, design tests, and interpret what the data actually means
- Experiment Design Templates – landing page tests, surveys, prototypes. All under £100 and under two weeks to run
- Success Metrics Tracker – define what validation actually means before you start
- Pivot and Decision Framework – clear criteria for when to push forward and when to walk away
- Two-Week Implementation Plan – day by day, not aspirational
- Learning Review Template – capture insights, separate signal from noise
Who It’s For
Entrepreneurs, startup founders, and small business owners with an idea they haven’t validated. Also works for existing businesses testing new features, markets, or pricing models. If you’ve ever thought “I should just build it and see what happens” – stop. Do this first.
How It Works
- Break down your idea into core assumptions – what must be true for this to work?
- Turn assumptions into testable hypotheses – specific, falsifiable statements
- Design the fastest, cheapest experiments to test each one
- Set clear success metrics before you run anything
- Plan for every outcome – what happens if you’re right? What happens if you’re wrong?
- Run tests in two weeks – not months
- Review data, decide, act – persevere, pivot, or kill
Product link: shopstartup.co.uk/downloads/mvp-lab-test-big-ideas-with-small-experiments
Leave Feedback
We would love to hear what you think. If you find any issues or have any suggestions of what would make the experience better for you, let us know.