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Ecommerce development & support

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Shop startup for entrepreneurs and small business

Fully featured ecommerce websites
Customised themes
Marketing strategies
Lean startup approach

Whatever your niche, we’ve got you covered

Need to improve your online shop?

Enhance your business with professional analysis, development and marketing. Access more potential customers and boost your sales.

Want to start a new ecommerce business?

Got an idea for an fantastic new online shop? Trouble getting started? Get some real world advice and get online!

Just want an awesome web presence?

We’ll build you an eye catching, fully search engine friendly website and show you how to use it to full effect, let’s get started.

perception is everything

Fill your marketing toolbox

Turn up the traffic


Brand strategy gives you an edge on competitors. Enables consistency across your media and makes you stand out.

Search Engine Optimisation

Increase the quantity and quality of traffic to your website with techniques like keywords to improve your organic search results.

Search Engine Marketing

Make yourself more visible on search engine results pages by employing a paid advertising strategy to attract the right customers.

Social Media Marketing

Use social media and social networks to promote your business. Engage with existing customers and reach new ones.

Email Marketing

Breed customer loyalty, share your vision and promote products and services by offering valuable information and exclusive discounts.

Content Marketing

Create and share valuable, relevant and consistent blog posts, videos and more to stimulate interest in your business.

Online merchants start here

Ecommerce Startups Checklist

This list contains links for business in the UK but the items on it relate to any ecommerce business startup and are things that should be given adequate attention before you begin trading.

Business Considerations

  • Business plan and cash flow forecast – do you need a loan?

LEP Growth Hubs business support & guidance , British Library business & IP centre

  • Register a limited company, public limited company, partnership or sole trader.

Companies House starting a company , HM Revenue & Customs self assessment form

  • Get insurance – Public liability insurance, employers’ liability insurance, product liability insurance, professional indemnity insurance, business interruption insurance, business property coverage are some that are available.

Direct Line for Business , AXA Business insurance , ABI choosing the right insurance

  • Business bank account or current account, but a separate account. Some good free ones below:

Monzo Bank , Starling Bank , Tide Bank

  • Find an accountant, book keeper and/or accounting software.

Akaunting free accounting software ,

  • Register or trademark your business name.
  • What’s your business model? B2B, B2C, D2C….
  • Branding – logo, colour scheme, mission statement.

Canva visual style guide

Ecommerce Considerations

  • Market research – competitor analysis, SWOT analysis.

Google trends, Hubspot Make buyer personas

  • Research the law around selling your product and if you need any licences.

UK gov Online & distance selling , UK gov Licence finder , UK gov Selling goods and services

  • Choose a value delivery method – Direct to consumer, wholesale, dropship, white label, subscription.
  • Shipping couriers – who will ship your product, how much will it cost?

Royal Mail , Hermes , DPD local , UPS

  • Packaging – How will you protect your product? Who will supply your packaging?

APL Packaging , UK Packaging Supplies , Aylesbury Box Company , Atlas Packaging Limited

  • Gather website assets – imagery, graphics, product photos.
  • Work on your content – copywriting, product descriptions, product details.
  • Customer relationship management – software self hosted or online?

Yeti Force CRM Open source , Hubspot CRM

  • Choose your selling platform – Marketplaces, Software as a service, Open source frameworks.

Ebay , Etsy , Amazon , Shopify , WooCommerce , Magento Open source

We partner with web designers
and creative agencies

Coding from designs, drawings or rough sketches
We’ll make it look good on all screen sizes


Check us out on Google and leave a review

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I Gerardi Arauz

Great experience

“Great experience with Shop Start-up. Very flexible and quick understanding of our needs!”

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K Shafei

Professional, friendly & knowledgeable

“I am communicating with Shop Startup and I am only seeing professional, honest and accurate advice. “

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I needed some updates to my website

“Shop Startup was perfect for my needs. Very friendly and helpful. Ideal for my growing Art business.”

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